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Friday, February 19 • 11:10 - 11:25
Bringing user experience to improve mobility services - Methods and practices of experience-based design

In order to design and deliver innovative and valuable services, mobility players should rely, on one hand, on a sound knowledge of users expectations and behaviours and, on the other hand, on proven design methods.

CEO and Senior Design Strategist at Attoma, a leading European service design firm (Paris, Milan, Berlin) with a strong expertise in public transport and combined mobility, Giuseppe Attoma Pepe will present the audience with some key operational takeaways focusing on the human side of the picture.

Giuseppe will enlighten the topic with an overview of the most advanced design approaches illustrated by real business cases, covering the physical environment as well as the digital experience.


Speakers
avatar for Giuseppe Attoma

Giuseppe Attoma

CEO, Attoma
Senior Design Strategist at Attoma (Paris, Milan, Berlin), Giuseppe is passionate about user experience optmisation issues. He created Attoma in Paris in 1997, preaching since then the value of a structured as well as humanistic approach to Information and Interaction Design. Attoma is now a leading consultancy in User Experience and Service Design in the mobility domain in Europe, working with key clients such as SNCF, RATP, Keolis, Transdev... Read More →